Blue Label Telecoms has extended its partnership as the Springboks' jersey sponsor for the rest of the 2016 season.

After initially joining SA Rugby’s sponsorship group for the June series against Ireland, Blue Label Telecoms’ name and branding will again appear on the Springboks’ jersey for the Rugby Championship and end-of-year tour to Europe in November.

'The fact that Blue Label Telecoms has decided to extend their partnership shows that they have seen worth in being associated with the Springboks and we’re grateful for their continued support,' SA Rugby CEO Jurie Roux commented.

'The Boks have a very tough and important series coming up between the top four teams from last year’s World Cup. It’s great to have this kind of support from a leader in the very competitive telecommunications industry and we’re excited to grow our partnership with Blue Label Telecoms.'

Photo: Gallo Images